Crosby Studios designer Harry Nuriev likes to describe himself as a “transformist.” His modus operandi is to take everyday things and transform them into something beautiful – Bic pens into chandeliers, say, or Ugg boot soles into a couch. And now, he’s debuting the latest object of his metamorphic desire: jeans.
This month, the designer is opening his first solo show with the Carpenters Workshop Gallery in Paris, titled “Harry Nuriev: Denim”. As the name implies, it centres around the classic Americana material. But instead of showing it through the traditional form of jeans or a jacket, Nuriev does so through domestic objects that are anything but traditional: a mirror, a dining table, a sofa, even a vanity table. The concept arrived as a result of his firm belief that one’s personal style should be expressed in a myriad of ways beyond clothes: “If you wear jeans and you love jeans, why wouldn’t you want it for your sofa?” he asks. “Why wouldn’t you have a sofa that doesn’t match your outfit?” (The fashion world clearly agrees: Nuriev has collaborated with the likes of Balenciaga and Nike.)
All of the furniture in “Denim” is both imaginative and functional – albeit sometimes a little absurd. With the pieces he’s designed, Nuriev has assembled a home gym of sorts, complete with jean hand weights, a weight bench, a pull-up bar, and a yoga mat. Then, there’s a living room with a DJ booth that, yes, plays music. (Why the DJ booth? “I just play around with modern needs,” he says. “I want to have a DJ booth in my living room – or my kitchen, because I cook less and Uber Eats more.”)
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