Storage Brand Decor Opens the Lid on a New Era

Iconic and much-loved Australian home and food storage solutions brand, Decor, has been designing high quality household products since 1958, but in 2023, they open the lid on a new era, launching their new brand campaign with the help of full-service independent agency, Noisy Beast. 

Decor has produced over 500 products across its 65-year history; products that have resulted in obtaining over 300 design awards. Now the brand wants Australians to know that their products can do more than just store last night’s leftovers. Noisy Beast was appointed by Decor in June last year, working across creative, media & digital,

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North Carolina furniture brand Chaddock Home appeals to every whim

ufab chaddock hero image

Arm and leg styles. Cushion depth. Fabric color. Overall height. It’s enough to overwhelm even the most sophisticated furniture shopper. But at u-fab interiors, stylists can help customers design the personal home space they’ve always dreamed of — but just couldn’t put into words.

“The biggest challenge for most customers when ordering new furniture or reupholstering is trying to decide what it is they really like,” said Ana Paraboschi, a home sales specialist at u-fab interiors. “We try to help them get there by asking what piece of furniture they typically use the most in

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Anne Klein to sell furniture at tricky time for the category

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Dive Brief:

  • Anne Klein, known best for apparel and footwear, last week announced its entry into the furniture category via a licensing agreement with Nova Design, according to a press release from brand owner WHP Global.

  • The collection, to debut this winter, will feature “Parisian Chic, Scandinavian, and mid-century styles,” inspired in part by the late designer’s homes in Manhattan and the Hamptons, per the release.

  • Private equity-backed brand management firm WHP Global bought Anne Klein from Premier Brands Group three years

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