Red Hook’s Hoek Home wants to make furniture assembly a snap

“It’s an easier place to start,” says Coghlan, the company’s co-founder and CEO. “If we went straight to direct-to-consumer e-commerce, we wouldn’t have stood a chance. Because we didn’t know what we were doing!”

The Kickstarter campaign raised $45,000—three times the goal—and provided proof of demand.

More importantly, this first set of customers was willing to be patient with the company’s growing pains, of which there were many. “We’re really good at making very complex things, so we said, ‘This is going to be a piece of cake,’”  Coghlan says. “But when you have to do it 200 times, efficiently,

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Home Improvement & Renovation Specialist Transforms Homes In NY

NY based Carmelo Home Improvement is placing their team’s considerable skill in the hands of local residents who want to give their homes a fresh look. As a fully licensed and insured home improvement contractor, Carmelo Home Improvement can take any idea a customer has and give it the professional touch it needs to be brought to life. Anyone interested in getting started today need only give the company a call at their convenience.

Home improvement projects can be fairly complex endeavors, so any action or strategy that can minimize this complexity will be of great benefit to the

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