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FirstBuild’s Strategy For Turning Unusual Ideas Into New Products

Traditionally, new products are closely guarded before being launched onto the market. Then, and only then, does the public get to weigh in with their feedback. The drawbacks of this approach are obvious. How can anyone be sure all that time and effort are worth it? You can’t! Typically, companies hedge their bets by launching the least risky new products — ones that aren’t that unique or really even all that new.

What if there was a different way to do product development?

What if you could collaborate with your fellow

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