WEST ELM CREATES A METAVERSE EXPERIENCE FOR HOME DESIGN ON ROBLOX
Global Design Company Is First Specialty Home Retailer To Premiere On Popular Platform
BROOKLYN, N.Y., October 04, 2022–(BUSINESS WIRE)–Global design company, West Elm, a member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announces the launch of its own virtual world, West Elm Home Design, on Roblox, a global platform bringing 52 million daily users together through shared experiences. The first major specialty home retailer to premiere on Roblox, West Elm’s debut into the metaverse offers a best-in-class virtual experience with high-fidelity design and unprecedented photorealism that will appeal to