products

FirstBuild’s Strategy For Turning Unusual Ideas Into New Products

Traditionally, new products are closely guarded before being launched onto the market. Then, and only then, does the public get to weigh in with their feedback. The drawbacks of this approach are obvious. How can anyone be sure all that time and effort are worth it? You can’t! Typically, companies hedge their bets by launching the least risky new products — ones that aren’t that unique or really even all that new.

What if there was a different way to do product development?

What if you could collaborate with your fellow

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Storage Brand Decor Opens the Lid on a New Era

Iconic and much-loved Australian home and food storage solutions brand, Decor, has been designing high quality household products since 1958, but in 2023, they open the lid on a new era, launching their new brand campaign with the help of full-service independent agency, Noisy Beast. 

Decor has produced over 500 products across its 65-year history; products that have resulted in obtaining over 300 design awards. Now the brand wants Australians to know that their products can do more than just store last night’s leftovers. Noisy Beast was appointed by Decor in June last year, working across creative, media & digital,

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Gardening with Jo: Terraces and paving to finish the garden

This week we completed a lovely garden in Limerick. We designed the garden, built and planted it. One of the lovely things about the garden was the different styles of paving, tiling and stone products included in the design, so this week I wanted to talk to you about terraces and paving.

A nice paving can really sharpen a garden and elevate it, but it can also change the feel of a garden immensely. We supply paving and outdoor tiles as well as wood composite and all sorts of pebble options too.

If we look at stone first, which is

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Shops We Love: Hoxton Home Is A Nordic-style Boutique In Nanaimo, B.C.

When Sara Edge and Daniel Martin relocated to Nanaimo, B.C., from Vancouver, the couple was craving a change of pace. “Moving to the island allowed us to spend more time with family, get a dog and focus on creating a future, rather than surviving in the city,” says Daniel. In April 2022, they opened Hoxton Home, a boutique in the heart of Nanaimo’s Old City Quarter, an area full of charm that’s home to dozens of independent businesses. Decorated in a minimalist, Nordic style, the shop carries a range of locally and internationally sourced homewares, from Japanese kitchen accessories

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Lowe’s launches competition for entrepreneurs inspired by “Shark Tank”

Lowe’s launches competition for entrepreneurs inspired by “Shark Tank”

Photo: Katie Peralta Soloff/Axios

Katie Peralta Soloff

Lowe’s is launching an entrepreneur competition in which small businesses can pitch product ideas and have their items displayed in Lowe’s stores and online.

Why it matters: This is a way for Lowe’s to support independent entrepreneurs who may not have the opportunity otherwise to get in front of a big-box retailer, the Mooresville company says. It’s also a way for Lowe’s to tap into creative ideas and products it might not have noticed.

  • Into the Blue, as the competition is called is sort of like a “Shark Tank” competition for the home improvement sector, says
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Pottery Barn’s Accessible Home Line Includes ADA-Compliant Furniture

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Pottery Barn has a new line of furniture and accessories, the Accessible Home, which is designed for people with disabilities or who are injured or aging in place.

Pottery Barn says the collection, which launched Friday, includes 150 products across several categories, such as pivoting mirrors, adjustable beds, and desk lamps. Many of the high-end items are new versions of existing products and are on par price-wise as well. You can purchase them now, and they will ship in the fall. Some, like the power-

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November 2023
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